Academy Bank 
1201 Walnut St Kansas City MO 64106
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Bank Routing Number
107001481
Bank by Mail/General Mail
PO Box 26458
Kansas City, MO 64196
Deposit Only Mailbox
PO Box 26744
Kansas City, MO 64196
Phone Number
1-877-712-2265
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New Research Explores Gen Z's Credit Competency
Written by Mike Senecal; Editor Lillian Guevara-Castro; Reviewed by Ashley Fricker for Cardrates.com, Posted December 19, 2024
Read full article here: Cardrates.com
In a Nutshell: As more members of the Gen Z cohort, born between 1997 and 2012, strive to make their way in the world, financial institutions seek to understand their unique needs. Fortunately, new research from a bank with experience serving zoomers is here to help. In a newly released comprehensive research study, Missouri-based Academy Bank takes a deep dive into the financial psychology of Gen Z members as they build credit and grow their wealth. Institutions interested in Gen Z’s credit-building priorities will find insights to act on.
Maybe we’re dating ourselves, but we shudder a little when we think of children born in the late 1990s assuming adult roles as consumers, parents, and the next generation of business innovators.
After all, for some of us, it seems only a moment ago when life for the oldest members of Gen Z — the term used to refer to the generational cohort born between 1997 and 2012 — was all about Tamagotchis.
Those were interesting times. Many Gen Zers remember events from the Great Recession to COVID-19 and wonder when the next crisis will come around. But as more take on pocketbook roles, they face the same imperatives of previous generations: to build their credit and acquire future-focused money management skills.
Naturally, Gen Z’s arrival in the marketplace has financial institutions looking into how they should tweak their approach to serve them better. Thanks to the recent release of an original research study from Missouri-based Academy Bank, all institutions interested in improving how they serve emerging Gen Z consumers have a new basis for self-evaluation.
In “Navigating Credit Scores: Gen Z’s Credit Knowledge and Challenges,” Academy Bank examines the Gen Z generation’s competency with credit, from their awareness and understanding of credit scores and credit building to the values influencing their worldview and financial goals.
The study finds much to be optimistic about as many Gen Zers are already credit-aware and taking steps to improve their credit scores. But it’s still Gen Z we’re talking about. Read full article here: Cardrates.com